Our research

The African Rural Radio Program Analysis (ARRPA) was launched in 2011 to take the pulse of African rural radio stations. We conducted in-depth discussions with 22 radio stations in five African countries. We wanted to ensure that these resources are relevant and responsive to the everyday reality of radio broadcasters — rather than simply continuing to provide “tried and true” but inadequately examined services. ARRPA deepened our understanding of the state of farm radio programming in sub-Saharan Africa. Equipped with new knowledge, we can better tune our services to the current needs and realities of African rural radio stations. Read a condensed version of the report here.

ARRPA

African Rural Radio Program Analysis

The African Rural Radio Program Analysis (ARRPA) reached several conclusions about the needs of the farming audience and the challenges facing broadcasters seeking to produce effective programming. Learn more in the full ARRPA report.
Download now

The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. The following are the results of this multi-year, multi country research project that are among the first in-depth studies of rural radio in Africa. The first report outlines our use of a newly developed methodology called the Participatory Radio Campaign. The second report presents our analysis of market information services (MIS) and their effectiveness on the radio. The last report presents our results from integrating newer ICTs with radio to create more effective farm radio programs.

Participatory Radio Campaigns and food security (Research)

Participatory Radio Campaigns and food security (Research)

The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. The following are the results of this multi-year, multi country research project that are among the first in-depth studies of rural radio in Africa. The first report outlines our use of a newly developed methodology called the Participatory Radio Campaign.
Download now

Marketing on the airwaves: Marketing information service (MIS) and radio (Research)

Marketing on the airwaves: Marketing information service (MIS) and radio (Research)

The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. The following are the results of this multi-year, multi country research project that are among the first in-depth studies of rural radio in Africa. The second report presents our analysis of market information services (MIS) and their effectiveness on the radio.
Download now

The new age of radio:  How ICTs are changing rural radio in Africa (Research)

The new age of radio: How ICTs are changing rural radio in Africa (Research)

The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. The following are the results of this multi-year, multi country research project that are among the first in-depth studies of rural radio in Africa. The third and last report presents our results from integrating newer ICTs with radio to create more effective farm radio programs.
Download now

Research Leave Behinds

Research Findings “Leave-Behinds”

Want to share Farm Radio’s groundbreaking research with others without breaking the bank with printing? Download this easily printable business card-sized leave behind. It features cards for each of our three research reports from the African Farm Radio Research Initiative (AFRRI) with a simple to use URL and QR code to access the reports online.
Download now