Our research

The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. The following are the results of this multi-year, multi country research project that are among the first in-depth studies of rural radio in Africa. The first report outlines our use of a newly developed methodology called the Participatory Radio Campaign. The second report presents our analysis of market information services (MIS) and their effectiveness on the radio. The last report presents our results from integrating newer ICTs with radio to create more effective farm radio programs.

Participatory Radio Campaigns and food security (Research)

Participatory Radio Campaigns and food security (Research)

The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. The following are the results of this multi-year, multi country research project that are among the first in-depth studies of rural radio in Africa. The first report outlines our use of a newly developed methodology called the Participatory Radio Campaign.
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Marketing on the airwaves: Marketing information service (MIS) and radio (Research)

Marketing on the airwaves: Marketing information service (MIS) and radio (Research)

The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. The following are the results of this multi-year, multi country research project that are among the first in-depth studies of rural radio in Africa. The second report presents our analysis of market information services (MIS) and their effectiveness on the radio.
Download now

The new age of radio:  How ICTs are changing rural radio in Africa (Research)

The new age of radio: How ICTs are changing rural radio in Africa (Research)

The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. The following are the results of this multi-year, multi country research project that are among the first in-depth studies of rural radio in Africa. The third and last report presents our results from integrating newer ICTs with radio to create more effective farm radio programs.
Download now

Research Leave Behinds

Research Findings “Leave-Behinds”

Want to share Farm Radio’s groundbreaking research with others without breaking the bank with printing? Download this easily printable business card-sized leave behind. It features cards for each of our three research reports from the African Farm Radio Research Initiative (AFRRI) with a simple to use URL and QR code to access the reports online.
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