My Children: Season 2

My Children: Season 2
My Children: Season 2
My Children: Season 2
Voice of women farmers
This project is part of the Her Farm Radio initiative
While all FRI projects are designed to be accessible and relevant to both men and women, Her Farm Radio projects place particular focus on the voice and knowledge needs of women farmers across Africa. Learn more.

 

In 2013, Farm Radio International partnered with Harvest Plus and Trac FM in Uganda to air a radio drama about Florence, her family and orange-fleshed sweet potatoes (OFSP). The radio program succeeded in educating family farmers on the benefits of the vitamin A-rich tuber, with demand for OFSP vines outstripping supply in three planting seasons following the airing of the My Children drama. Working with 10 partner radio stations, in six languages, and reaching 13 districts of Uganda, this project demonstrated that a radio mini-drama series, coupled with the interactive element of SMS polling (provided by Trac FM), is an entertaining and cost-effective method for scaling up awareness and knowledge of nutritious vegetables. Listen to a few episodes of the first season of My Children, in English.

Following upon the successful first season of My Children, Farm Radio International will again partner with Harvest Plus and Trac FM in Uganda to produce a second season of this entertaining and informative drama. Each episode will be 10-15 minutes long and will form part of a carefully-designed 30-minute interactive radio program, aired for 25-30 weeks. Interactivity tools will include SMS polling (facilitated by Trac FM) and beep-to-vote (facilitated by Farm Radio International).

My Children 2 began to air in January 2016 and can be heard on 13 radio stations across Uganda in seven languages.

The goal is to enable 1.5 million farmers in 19 districts of Uganda (of whom at least 40 per cent are women) to learn about improved agricultural practices relating to OFSP. Additionally, we aim to provide 200,000 farmers (of whom 50 per cent are women) with the information they need to try at least one improved production practice or access vines for the first time.