The success of an agricultural extension program depends on sharing information, exchanging knowledge and effective communication and interaction between researchers, agricultural extension agents and farmers. Yet these aspects of agricultural extension are often neglected, or fail to be effective in many developing countries.
In Ethiopia FRI partnered with the International Livestock Research Institute’s Improving Productivity and Market Success (IPMS) project to help raise awareness and knowledge of small-scale farmers regarding two important value chains: apiculture (bee-keeping) in Tigray and fruit tree cultivation in Sidama. This project involved a 6-week participatory radio program series in each region and included both radio station training and the design and production of the radio series.
We continue to work with ILRI in Ethiopia and hope to scale-up this work in the future.