Uganda, Tanzania, Rwanda, Kenya and Burundi have introduced harmonized standards for growing, harvesting, drying, sorting, bagging and processing cassava and potatoes. The benefits of adhering to these standards are significant; farmers and processors receive a higher price and gain access to more markets — including those across borders. Yet farmers first need to understand what the standards are and how to meet them.
The radio is a perfect medium to share with farmers information on these new standards, the effort it takes to meet them and the benefits that are possible as result. Radio also allows farmers to share their own opinions on the topic.
In partnership with the International Institute of Tropical Agriculture, four radio dramas are being produced to show farmers how to adapt their harvesting and processing practices to meet these standards. Transcripts will be shared with radio stations throughout the five project countries to spark change and discussion across East Africa.