Building toward national demand-driven farm radio services

Building toward national demand-driven farm radio services
Building toward national demand-driven farm radio services
Building toward national demand-driven farm radio services

National and international research centres are constantly developing and improving an array of climate-smart and nutrition-sensitive farming practices. Yet too often these practices are not adopted by the small-scale farmers who could benefit from them most. Farmers may not be able to access the information they need in a way to help them understand, evaluate, make a decision about and adopt these new practices. Or these innovations may not match the needs and priorities of farmers, particularly female farmers.
 
Farm Radio International has been using radio to close this gap, bringing effective agricultural advisory services and radio programs to women and men farmers, and amplifying their voices through interactive radio programming. With the support of Irish Aid, this project will ensure one million farmers across four countries are provided with the information they need via sustainable and scalable participatory radio programming.
 
The focus is on long-term engagement to develop the quality of programming at eight stations, with support provided to four additional long-term partners of FRI. These stations will be supported to develop their programming from Participatory Radio Campaigns (PRCs), short radio campaigns that helps farmers to make an informed decision about implementing a new agricultural practice, to regular farmer programming, with a focus on business planning and sustainability.
 
This project is a continuation of the “Developing ongoing demand-led interactive farm radio services” project, underway with the generous support of Irish Aid.