Beans are commonly grown and eaten in Northern Tanzania, but their productivity could be enhanced if farmers had access to the latest research results on the use of blended fertilizers or new varieties.
As part of a consortium of organisations known as the Legume Alliance, Farm Radio International will implement a 12-16 week participatory agricultural radio series to promote a bundle of proven technologies for improved legume production ahead of the October 2015 legume planting season in northern Tanzania. This includes promoting new legume varieties, purification of seeds, using legumes to intercrop, the value of blended fertilizer and many others.
The Legume Alliance has come together to pilot a new approach to sharing information in jointly delivered campaigns – with multiple media approaches being rolled out simultaneously.
FRI will work closely with one farmer-selected regional radio station and key partners (Legume Alliance, government extension, agro-dealers and radio stations) to design, produce and broadcast the radio series. The radio series will include a range of ICT tools such as the mobile and SMS polling, which will be evaluated for their effectiveness at the end of the project.