Vitamin A is important for fighting infections, growth, bone development and overall health, yet vitamin A deficiency is a widespread health challenge in sub-Saharan Africa. This project aims to get vitamin-rich sweet potatoes onto farms and dinner plates.
Radio can play an effective role by sharing knowledge and giving voice to rural mothers and their families. The Project d’Amélioration de la Santé des Mères et des Enfants (PASME) project in Burkina Faso is a great example.
Our traditional work for decades was providing printed script materials to broadcasters across the world. We still do this but our role has evolved.