In Canada, food standards ensure that the food we buy at the grocery store is safe for us to eat. In East Africa, regionally harmonized standards have recently been introduced and efforts are being made to ensure that farmers and food processors there know about them. The benefits of adhering to these standards are clear: farmers and processors receive higher prices and gain access to more markets — including those across borders.
Farm Radio International is helping farmers and processors across East Africa understand and adhere to these standards. With funding from the International Institute of Tropical Agriculture, four radio dramas are being produced to discuss growing, storing and processing cassava and potatoes. The transcripts will be distributed in English and Swahili to radio stations throughout East Africa, to be aired in local languages on radio stations in Uganda, Tanzania, Rwanda, Kenya and Burundi.